Does Your Brick and Mortar Business Have a Squeeze Page?

I happen to know several traditional brick and mortar business owners. Some are highly successful. However, the one common area all seem to have major challenges is creating their online presence. After all, what a faster way to grow your business than via internet.

So, the question then becomes, how do I grow my business on the internet? The very first step is gathering information for potential customers. What is the most valuable piece of information in internet marketing? You guessed it, the email address.

A Squeeze page (also known as a landing page or lead capture page) is simply a page designed to collect names and email addresses. This squeeze page contains an opt-in form where your potential customer provides his name and email address in exchange for your ‘irresistible offer’.

There are several different types of squeeze pages and tons of ready-made templates where you can simply plug in your business information and offer. To determine which squeeze page works best for your business requires testing and more testing. In the internet world, when you test a certain page against another comparable page to see which one converts better, this is called ‘split testing’.

All of your online potential customers are directed to your ‘squeeze page’. Once the email address is gathered, then that potential customer is directed to your offer and a thank you page. Your offer may be your newsletter or a free report or a tip on whatever business you are in.

The main purpose of gathering the email address is for business follow-up. Most people don’t purchase on the very first website visit. The average visits before a purchase is made, per the experts, is 7. So, that begs the question. If you collect the email address how do we follow-up? It’s called an autoresponder. The autoresponder is your most valuable online tool. You simply prepare pre-written messages to be sent out at pre-determined dates to the email addresses collected. Your business name is kept in your potential customers face and will greatly increase your sales.

Their are several reputable autoresponder companies available today, including Aweber, GetResponse, Mailchimp, Constant Contact, GVO, etc. Most will provide a trial period or money-back guarantee if your not happy with the service. Be sure to educate yourself on the functions of the autoresponder of your choice. Watch the Video tutorials provided and greatly increase your efficiency.

In designing your squeeze page, make sure it provides two important elements for your potential customer. Important element number one for your customers is, make sure it provides value or benefits them. For example, if your squeeze page relates to ‘care for dogs’ and your in the automobile business, you probably won’t collect many email addresses (opt-ins). However, if your in the auto business and you provide a free report or tips on how to better maintain your care or a coupon for maintenance, or something similar, your conversion rate (opt-ins) should do well.

Important element number two for your opt-ins is tell them on your squeeze page that you will not share their email address or name to anyone else. Respect their privacy and thank them for opt-ing in.

Develop your online presence with a great squeeze page and autoresponder follow-up and watch your sales greatly increase.


How To Choose The Best Web Design And Development Company

It has been quite a successful age for offshore web developers and web designers. They have been bagging clients day after day and are making money by competing with their onshore peers. Such a tremendous success has been possible mainly due to the ability to do the job at a far cheaper price than their competitors, with almost no practical difference in the quality of the work. Although the internet is filled with citations regarding poor competency levels demonstrated by offshore developers and designers and some of them are probably true, most of them are castles build on air and are therefore baseless accusations.

If you need professional help to build your website within a shoestring budget, the offshore developers are your best bet. They charge low rates and do their jobs reasonably well. However, keep in mind the fact that if your project is an ambitious one with complexities, it is better to hire web development firms instead of entrusting the entire load with a freelancer, who is basically a one man show. Choosing a freelancer will mean that you will have to wait more and your project will be delayed even if slightest unforeseen events occur. A development firm, with a pool of experienced developers, will take care of these aspects. Also, there are numerous other factors like concept design, visual design, user experience design, programming, testing, project life-cycle management and marketing; all of them are highly critical for the success of your website and to be honest, it is too much to expect all of these from a one man show.

Having said that and with all due respect to offshore developers, communicating with them is a real problem. It is not that they are not good at English; in fact, they are extremely good and learned professionals. But the problem lies in the cultural gap and often, the message you want to convey and the interpretations made by the developers are not in perfect alignment. It may happen that the developers simply can’t make sense of your instructions and therefore, not get implemented. Not only that, different time zones can be a real pain in the back for both parties and should be kept in mind before hiring an offshore team.

However, the most crucial concern for you should be regarding their understanding of your idea and business goals. A good web design company will never stumble on this aspect and one of the best ways to make sure that they understand your business goals is to ask them to add their own ideas and propose new solutions. If their suggestions are powerful enough to grab your attention, then probably they have got your point well and you can be sure that they will give invaluable inputs that will enrich your business. Also, before jumping on board to the boat that carries you to the promised land of low cost web development, ensure that their design sensibilities are in accordance to the standard practices of your sector and will be appreciated by your customers. Don’t get brainwashed if they show you meticulously designed templates for the website of an Italian restaurant in Birmingham, if you are a used automobile reseller in Detroit. The point is, be contextual while judging.