I happen to know several traditional brick and mortar business owners. Some are highly successful. However, the one common area all seem to have major challenges is creating their online presence. After all, what a faster way to grow your business than via internet.
So, the question then becomes, how do I grow my business on the internet? The very first step is gathering information for potential customers. What is the most valuable piece of information in internet marketing? You guessed it, the email address.
A Squeeze page (also known as a landing page or lead capture page) is simply a page designed to collect names and email addresses. This squeeze page contains an opt-in form where your potential customer provides his name and email address in exchange for your ‘irresistible offer’.
There are several different types of squeeze pages and tons of ready-made templates where you can simply plug in your business information and offer. To determine which squeeze page works best for your business requires testing and more testing. In the internet world, when you test a certain page against another comparable page to see which one converts better, this is called ‘split testing’.
All of your online potential customers are directed to your ‘squeeze page’. Once the email address is gathered, then that potential customer is directed to your offer and a thank you page. Your offer may be your newsletter or a free report or a tip on whatever business you are in.
The main purpose of gathering the email address is for business follow-up. Most people don’t purchase on the very first website visit. The average visits before a purchase is made, per the experts, is 7. So, that begs the question. If you collect the email address how do we follow-up? It’s called an autoresponder. The autoresponder is your most valuable online tool. You simply prepare pre-written messages to be sent out at pre-determined dates to the email addresses collected. Your business name is kept in your potential customers face and will greatly increase your sales.
Their are several reputable autoresponder companies available today, including Aweber, GetResponse, Mailchimp, Constant Contact, GVO, etc. Most will provide a trial period or money-back guarantee if your not happy with the service. Be sure to educate yourself on the functions of the autoresponder of your choice. Watch the Video tutorials provided and greatly increase your efficiency.
In designing your squeeze page, make sure it provides two important elements for your potential customer. Important element number one for your customers is, make sure it provides value or benefits them. For example, if your squeeze page relates to ‘care for dogs’ and your in the automobile business, you probably won’t collect many email addresses (opt-ins). However, if your in the auto business and you provide a free report or tips on how to better maintain your care or a coupon for maintenance, or something similar, your conversion rate (opt-ins) should do well.
Important element number two for your opt-ins is tell them on your squeeze page that you will not share their email address or name to anyone else. Respect their privacy and thank them for opt-ing in.
Develop your online presence with a great squeeze page and autoresponder follow-up and watch your sales greatly increase.